Ruby Riott is a professional wrestler currently competing in WWE, portraying a villainess.
Ruby signed with WWE in early 2017, and officially debuted as part of Roderick Strong's feud with SAniTY, attacking Nikki Cross. She was quickly placed in the NXT Women's Championship picture, all the while, she confronted Ember Moon during her interview, stating that Ember had her chances and it was her own time to become champion.
After acting as a babyface on NXT, Ruby turned heel during her main roster debut on the November 21, 2017 episode of SmackDown. She introduced herself to Naomi, only to bring out her cohorts, debuting villainesses Liv Morgan and Sarah Logan, and attack Naomi and Becky Lynch backstage. Later in the evening, the evil Ruby resurfaced with Liv and Sarah during Charlotte and Natalya's SmackDown Women's Championship rematch; attacking Natalya outside the ring before entering and assaulting Charlotte. The trio was officially named, "The Riott Squad," by Ruby on the following week's SmackDown, and later on, they defeated Charlotte, Naomi, and Natalya in a six woman tag match, after Natalya abandoned her partners and Naomi was taken out by Liv and Sarah.