Dawn Marie joined WWE in early 2002 as a babyface, but she would turn into a villainess months later in an angle with Torrie Wilson. The angle had Dawn as the fiancee (and later wife) of Torrie's (kayfabe) father, with Torrie objecting to the relationship. In what was the most memorable moment of the angle, the evil Dawn seduced Torrie and engaged in a sexual encounter with her, with the promise that she wouldn't go through with the marriage; a promise that Dawn reneged on. After Torrie's father (kayfabe) passed away of a heart attack, a brawl between Dawn and Torrie broke out during the funeral, with Dawn accusing Torrie of not caring about her father. This led to a "Stepmother vs Stepdaughter" match at the 2003 Royal Rumble PPV, which Dawn won.
After the angle ended, Dawn was mostly shown as the evil assistant to then-SmackDown General Manager Paul Heyman before beginning a feud with Miss Jackie in the fall of 2004. In the angle, Dawn would make claims that she was having sexual dalliances with Charlie Haas, the kayfabe and real-life boyfriend of Miss Jackie, leading to a violent confrontation between the two Divas. Dawn and Jackie competed in several matches during their feud, which ended after Dawn defeated Jackie at Armageddon. In 2005, Dawn and Torrie served as mentors in SmackDown's Rookie Diva competition, with Dawn continuing to portray a villainess and berating the participating Divas. She briefly feuded with Michelle McCool and later cheated her way to a victory over her in a singles match. Dawn was released from WWE in July 2005.
Independent circuit Edit
Dawn appeared at Women Superstars Uncensored in 2008, with her first appearance seeing her confront the villainous Becky Bayless. Dawn's WSU in-ring debut came at the J-Cup Tournament, where she was announced as Becky's first round opponent by Tammy Lynn Sytch. Dawn unleashed a heel persona during her match against Becky, whcih also saw Sytch act as a villainous manager for Dawn, who ended up losing to Becky via disqualification. During her brief WSU run, Dawn continued feuding with Becky, including defeating Becky in a tag team match in June of 2008. In her last WSU match, Dawn competed to a no contest against Trixie Lynn, who replaced Becky as Dawn opponent due to Becky joining TNA.
- The J-Cup Tournament featured a rare double turn between Dawn Marie and Becky Bayless. Dawn's confrontation with Becky originally established her as a face, but their match saw Dawn turn heel and act as a rule-breaking villainess against Becky. Tammy Lynn Sytch was also part of the double turn, as Sytch acted as a heel manager for Dawn at the event despite receiving a babyface reaction.