Brandi Rhodes is a wrestling villainess competing for All Elite Wrestling, where she also serves as the promotion's Chief Brand Officer; a position she held since January 3, 2019--two days after the company launched.
Before AEW's first event took place, Brandi turned heel and began a feud with former Impact Knockouts Champion Allie, leading to a match being scheduled between the pair at a future event. AEW's very first event was Double or Nothing, which took place on May 20, 2019, and the featured women's match originally pitted Britt Baker, Kylie Rae, and Nyla Rose against each other in a three-way match. However, Brandi appeared and announced Awesome Kong as fourth competitor in the match, which was won by Britt. Later on, Brandi served as the villainous manager for her real-life husband, Cody Rhodes, during his match against Cody's brother (and Brandi's brother-in-law), Dustin.
During the pre-show for AEW's second event, Fyter Fest, on June 29, the evil Brandi appeared backstage and watched Allie defeat Leva Bates, with Brandi's heel persona displayed with a sinister smirk. Brandi's match against Allie took place at Fight for the Fallen two weeks later on July 13, with Brandi defeating Allie due to repeated interference from Awesome Kong. After the match, Brandi and Kong attacked Allie--further cementing their alliance, only to be confronted by Aja Kong shortly afterwards.